Privacy Policy

01Introduction

This Privacy Policy (hereinafter "Policy") describes how ayam11 (hereinafter "ayam11", "we", "us", or "our"), the operator of the online gaming and sports betting platform at https://ayam11.asia, collects, uses, discloses, stores, and protects the personal data of individuals who access, register on, or otherwise interact with the platform (hereinafter "Player", "User", or "you").

ayam11 is committed to safeguarding the privacy and personal data of all users of our platform, including players from Kuala Lumpur, Penang, Johor Bahru, Petaling Jaya, Shah Alam, and across Malaysia. We recognise that the collection and use of personal data carries a significant responsibility, and we take that responsibility seriously.

This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy, both of which form part of the overarching agreement between you and ayam11. By registering an account or using the platform, you acknowledge that you have read and understood this Policy and consent to the data processing activities described herein.

02Definitions

For the purposes of this Policy, the following terms carry the meanings set out below:

• "Personal Data" — any information relating to an identified or identifiable natural person, including but not limited to name, email address, date of birth, payment details, and IP address.
• "Processing" — any operation performed on Personal Data, including collection, recording, storage, use, disclosure, and deletion.
• "Data Controller" — the entity that determines the purposes and means of processing Personal Data; in this context, ayam11.
• "Data Processor" — a third party that processes Personal Data on behalf of ayam11, under contractual obligation and subject to data protection requirements.
• "Consent" — freely given, specific, informed, and unambiguous agreement by a Player to the processing of their Personal Data for a stated purpose.
• "KYC" — Know Your Customer; the identity and age verification process applied at registration and periodically thereafter.
• "Cookies" — small text files placed on a user's device by a website to store session information, preferences, and analytics data.
• "Third Party" — any natural or legal person other than the Player and ayam11, including but not limited to payment processors, game studio providers, KYC verification services, and regulatory authorities.

03Data Controller

ayam11 acts as the Data Controller in respect of the personal data collected from users of the platform. ayam11 is operated under an international gaming licence and is responsible for ensuring that Personal Data is collected, processed, and stored in accordance with applicable data protection legislation and the conditions of its gaming licence.

Where ayam11 engages Third Party Data Processors to carry out specific processing activities on its behalf — such as payment processing, identity verification, or analytics — those processors act under written data processing agreements and are not permitted to use your data for any purpose beyond the scope agreed with ayam11.

04Personal Data We Collect

ayam11 collects the following categories of personal data in connection with the operation of the platform:

4.1 Registration & Identity Data

• Full legal name as appearing on government-issued identification
• Date of birth (for age verification purposes)
• Residential address (including city, state, and postcode)
• Email address (used as primary account identifier and communication channel)
• Username and encrypted password credential
• Nationality and country of residence

4.2 KYC Verification Data

• Copy of government-issued photo identification (e.g., MyKad, passport)
• Proof of residential address documentation (e.g., utility bill, bank statement)
• Proof of payment method ownership where applicable
• Selfie or facial comparison image where biometric verification is required

4.3 Financial & Transaction Data

• Deposit and withdrawal transaction records (amount, date, payment method)
• Payment method identifiers (e.g., partial bank account number, e-wallet account reference)
• Account balance history and transaction logs
• Currency conversion records for cryptocurrency transactions

4.4 Gameplay & Betting Data

• Game session records including bets placed, outcomes, and session duration
• Sports betting history including markets, selections, stake amounts, and settlements
• Bonus redemption history and wagering requirement progress
• Responsible gambling tool settings (deposit limits, session limits, self-exclusion elections)

4.5 Technical & Device Data

• IP address and geolocation data (country and city level)
• Device type, operating system, and browser version
• Session timestamps, login history, and platform navigation behaviour
• Cookie identifiers and analytics tracking data

4.6 Communications Data

• Live chat transcripts and email correspondence with the support team
• Complaint and dispute records
• Survey responses and player feedback submissions

05How We Collect Your Data

ayam11 collects personal data through the following channels and methods:

06Data Processing & Use

ayam11 processes your personal data for the following specific purposes:

• Account Management: Creating, maintaining, and administering your player account, including authentication, balance management, and account history.
• Age and Identity Verification: Confirming that you meet the minimum age requirement of 21 years and that your stated identity is accurate, in compliance with licensing obligations.
• Payment Processing: Executing deposits and withdrawals via your chosen payment method (including Touch 'n Go eWallet, Boost, GrabPay, DuitNow, FPX, Maybank, CIMB, Public Bank, and cryptocurrency channels), and maintaining transaction records.
• Gaming Services Delivery: Providing access to live casino games, sports betting markets, slots, and other platform features; recording and settling bets; managing bonus awards and wagering requirement tracking.
• Regulatory Compliance: Fulfilling obligations under our gaming licence, including anti-money laundering (AML) procedures, transaction monitoring, and statutory reporting requirements.
• Responsible Gambling: Administering player-elected responsible gambling tools, monitoring gameplay patterns for signs of at-risk behaviour, and enforcing self-exclusion elections.
• Fraud Prevention and Security: Detecting, investigating, and preventing fraudulent activity, account takeover attempts, prohibited conduct, and other security threats.
• Customer Support: Responding to enquiries, resolving complaints, and maintaining correspondence records.
• Platform Improvement: Analysing aggregated and anonymised usage data to improve platform performance, user experience, and game library curation.
• Marketing Communications: Sending promotional offers, bonus announcements, and platform updates to players who have opted in to receive such communications. Players may opt out at any time by contacting support.

07Legal Basis for Processing

ayam11 relies on the following legal bases for processing personal data:

• Contractual Necessity: Processing required to fulfil our obligations to you under the Terms & Conditions, including account management, payment processing, and gaming services delivery.
• Legal Obligation: Processing required to comply with applicable laws, regulatory requirements, and the conditions of our gaming licence, including AML, KYC, and tax reporting obligations.
• Legitimate Interests: Processing carried out in the pursuit of ayam11's legitimate business interests, including fraud prevention, platform security, and service improvement, where such interests are not overridden by your rights and freedoms.
• Consent: Processing based on your explicit consent, including marketing communications and, where required, the use of non-essential cookies. You may withdraw consent at any time without affecting the lawfulness of processing conducted prior to withdrawal.

08Data Sharing with Third Parties

ayam11 does not sell, rent, or trade personal data to third parties for commercial or marketing purposes. Data is shared with external parties only in the following circumstances and subject to appropriate contractual safeguards:

• Payment Service Providers: Financial data is shared with payment processors (including e-wallet providers, banks, and cryptocurrency exchange services) as strictly necessary to execute transactions you have initiated.
• KYC and Identity Verification Providers: Identity and document data is shared with licensed KYC verification service providers to complete age and identity checks required under our licensing obligations.
• Game Studio Providers: Game session and bet data is processed by the relevant third-party game studio providers (e.g., live casino studios) under data processing agreements consistent with this Policy.
• Regulatory and Licensing Authorities: ayam11 may be required to disclose personal data to regulatory authorities, licensing bodies, law enforcement agencies, or courts as required by applicable law or regulatory obligation.
• Fraud Prevention and Security Services: Technical and identity data may be shared with fraud detection and cybersecurity service providers to protect the platform and its users.
• Analytics Providers: Anonymised and aggregated usage data may be shared with analytics service providers for the purpose of platform performance analysis. No individually identifiable data is included in such sharing.

09International Data Transfers

Due to the international nature of online gaming operations, certain personal data processed by ayam11 may be transferred to and stored in jurisdictions outside Malaysia. Such transfers occur in connection with our licensing authority, game studio providers, and cloud infrastructure providers.

Where personal data is transferred to jurisdictions that may not provide an equivalent level of data protection to that applicable in Malaysia, ayam11 implements appropriate safeguards including contractual clauses modelled on internationally recognised data transfer frameworks, and conducts due diligence on recipient entities to ensure adequate data protection standards are maintained.

10Data Retention

ayam11 retains personal data for the duration of a player's active account and for such additional period as is required by applicable law, regulatory obligation, or legitimate business purpose. Indicative retention periods are as follows:

• Identity and KYC data: Retained for the lifetime of the account plus a minimum of five (5) years following account closure, as required by AML and licensing regulations.
• Transaction and financial data: Retained for a minimum of seven (7) years following the transaction date, in line with standard accounting and tax record-keeping requirements.
• Game session and betting data: Retained for a minimum of three (3) years for dispute resolution and regulatory reporting purposes.
• Communications data: Support correspondence retained for three (3) years from the date of the last interaction, unless relevant to an ongoing dispute or legal proceeding.
• Technical and device data: Session logs retained for up to twelve (12) months; aggregated analytics data may be retained in anonymised form indefinitely.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised so that it can no longer be associated with any identifiable individual.

11Security Measures

ayam11 implements a range of technical and organisational security measures to protect your personal data against unauthorised access, accidental loss, alteration, or disclosure. These measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the platform.
• Encryption of sensitive personal and financial data at rest within our database infrastructure.
• Role-based access controls ensuring that personal data is accessible only to authorised personnel on a need-to-know basis.
• Multi-factor authentication requirements for administrative system access.
• Regular security audits, penetration testing, and vulnerability assessments conducted by independent security specialists.
• Incident response procedures providing for prompt containment, investigation, and — where required — notification of data security incidents.

While ayam11 takes all reasonable steps to protect your data, no transmission over the internet or electronic storage system can be guaranteed to be 100% secure. You are responsible for maintaining the security of your own account credentials and for reporting any suspected unauthorised access promptly.

12Cookies & Tracking Technologies

12.1 What Are Cookies

Cookies are small text files placed on your device when you visit a website. They are widely used to make websites function correctly, to improve performance, and to provide information to the site operator. ayam11 uses cookies and similar tracking technologies on the platform.

12.2 Types of Cookies We Use

• Essential Cookies: Required for the platform to function, including session authentication, security, and cashier functionality. These cannot be disabled without impacting platform usability.
• Performance Cookies: Used to collect aggregated, anonymised data about how users interact with the platform, helping us identify areas for improvement.
• Functional Cookies: Remember your preferences such as language settings, preferred view options, and responsible gambling tool configurations.
• Analytics Cookies: Enable us to understand aggregate traffic patterns and usage behaviour to inform platform development decisions.

12.3 Cookie Management

You can manage cookie preferences through your browser settings. Most browsers allow you to block or delete cookies. Note that disabling essential cookies may affect your ability to log in or use core platform features. Non-essential cookies (performance, functional, analytics) can be declined via the cookie consent mechanism presented on first access to the platform.

13Your Data Rights

Subject to applicable data protection legislation and the conditions of our licensing obligations, you have the following rights in relation to the personal data ayam11 holds about you:

• Right of Access: You may request a copy of the personal data ayam11 holds about you, along with information about how it is processed.
• Right to Rectification: You may request correction of inaccurate or incomplete personal data.
• Right to Erasure: You may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to overriding legal and regulatory retention obligations.
• Right to Restrict Processing: You may request that processing of your data be restricted in certain circumstances, for example while a dispute is under review.
• Right to Data Portability: Where processing is based on consent or contract, you may request that your data be provided to you in a structured, commonly used, machine-readable format.
• Right to Object: You may object to processing based on legitimate interests, including direct marketing communications.
• Right to Withdraw Consent: Where processing is based on your consent, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing conducted prior to withdrawal.

To exercise any of these rights, please contact our data protection team via email at [email protected] or via the 24/7 live chat on the platform. ayam11 will respond to data rights requests within thirty (30) days. In complex cases, this period may be extended by a further sixty (60) days with prior notice.

14Minors

The ayam11 platform is strictly intended for individuals who are 21 years of age or older. ayam11 does not knowingly collect or process personal data relating to individuals under the age of 21. Age verification is conducted at the point of registration, and additional documentary age verification may be required at any time.

If ayam11 becomes aware that personal data has been collected from an individual under the age of 21, such data will be deleted immediately, the account will be closed, and any funds deposited will be returned to the originating payment method. Winnings and bonuses associated with an underage account will be forfeited.

If you believe that a minor has registered on the ayam11 platform, please contact our support team immediately at [email protected].

15Changes to This Privacy Policy

ayam11 reserves the right to amend this Privacy Policy from time to time to reflect changes in legal requirements, regulatory obligations, business practices, or platform functionality. Where material changes are made to this Policy, ayam11 will provide notice via a prominent announcement on the platform and/or by email to your registered address, with a reasonable period before the changes take effect.

The "Last Updated" date displayed at the top of this Policy reflects the date of the most recent revision. Your continued use of the platform following the effective date of a revised Policy constitutes acceptance of the updated terms. If you do not agree with changes to this Policy, you should cease using the platform and contact support to arrange account closure.

16Contact Us

If you have any questions, concerns, or requests relating to this Privacy Policy or to the processing of your personal data by ayam11, please contact us through the following channels:

For matters relating to your account Terms and service conditions, please refer to our Terms & Conditions. For responsible gambling support and self-exclusion tools, please visit our Responsible Gambling page.